6 Essential Features for Choosing an Effective SMS Marketing Platform

6 Essential Features for Choosing an Effective SMS Marketing Platform

SMS marketing can be an extremely effective way to reach your target audience. It’s a personal form of communication that can help you build relationships with your customers and promote your brand. However, for SMS marketing to succeed, you must choose the right platform. There are a lot of different SMS marketing platforms out there, so how do you know which one is right for you? Do you ask, “are sms marketing platforms worth it?” Here are six essential features for choosing an effective SMS marketing platform.

Automated Messaging

Automated messaging is one of the essential features to look for in an SMS marketing platform. This feature allows you to automate your text messages so that they’re sent out at a predetermined time and date. This is extremely helpful because it takes the guesswork of when to send your messages. Automated messaging also allows you to set up drip campaigns, a series of letters sent over time. Drip campaigns can be highly effective in promoting your brand and driving sales.

2-Way Messaging

Another essential feature of an SMS marketing platform is 2-way messaging. This feature lets your customers reply to your text messages, vital to building customer relationships. 2-way messaging also allows you to collect customer feedback and use it to improve your products or services.


Segmentation is another essential feature when choosing an SMS marketing platform. Segmentation allows you to divide your customer base into groups so that you can send targeted messages. For example, you might segment your customer base by age, location, or interests. Segmentation ensures that your messages are relevant to your target audience and helps you achieve better results from your SMS marketing campaigns.

Analytics and Reporting

If you want to succeed with SMS marketing, tracking your results and analyzing your data is essential. That’s why choosing a platform that offers analytics and reporting tools is necessary. These tools will allow you to see how many people opened and clicked through your messages, as well as what time and day they were sent out. This information lets you fine-tune your SMS marketing campaigns for maximum effectiveness.


Integrations are another critical feature when choosing an SMS marketing platform. The best platforms will offer integrations with popular CRMs like Salesforce and HubSpot. These integrations will allow you to automatically add contacts from your CRM to your SMS marketing lists. This is extremely helpful because it saves you time and ensures your communications are up-to-date.

Customer Support

Last but not least, choosing an SMS marketing platform that offers excellent customer support is essential. This is especially important if you’re new to SMS marketing or lack much technology experience. Look for a platform that provides 24/7 customer support so that someone is always available to help if you have any questions or problems.

What If I Don’t Have These Features?

It might be time to switch if you don’t have any of these essential features in your current SMS marketing platform. Trading platforms can be daunting, but the right platform will make all the difference in how successful your SMS campaigns are. Look for a platform that offers these six essential features, and you’ll be well on your way to running successful SMS marketing campaigns.


Choosing the right SMS marketing platform is essential if you want to be successful with this form of marketing. There are a lot of different options out there, so it’s important to know what features to look for before making a decision. Be sure to choose a platform with automated messaging, 2-way messaging, segmentation, analytics and reporting tools, integrations, and excellent customer support. With these features, you’ll be well on your way to achieving success with SMS marketing!