Buying Women's Swimwear Online

A Less Complicated Guide to Buying Women’s Swimwear Online

Summer is just around the corner, meaning it’s time to hit the beach, lounge by the pool, and soak up the sun in style. One of the most exciting parts of preparing for summer is shopping for women’s swimwear.

However, with the convenience of online shopping, choosing the perfect swimsuit has always been challenging. In this comprehensive guide, we’ll walk you through the ins and outs of when you buy womens swimwear online, from finding the right fit to staying on-trend. So, grab your sunscreen and dive into online swimwear shopping!

Know Your Body Shape

Before you start browsing through countless swimwear options, it’s crucial to understand your body shape. Different styles of swimwear suit different body types, so knowing yours will help you make the right choice. Here are some common body shapes and swimwear recommendations:

  • Hourglass: If your bust and hips are about the same width, with a smaller waist in between, you’re an hourglass. Opt for one-piece swimsuits, high-waisted bikinis, and supportive tops to highlight your curves.
  • Pear-shaped: If your hips are wider than your shoulders, consider bottoms with extra coverage and tops with embellishments to draw attention upward.
  • Apple-shaped: For those with a broader upper body and narrower hips, look for swimwear with patterns or detailing on the bottom to balance your proportions.
  • Athletic or rectangular: If your bust, waist, and hips are all similar in width, you can experiment with various styles. However, ruffled or textured swimwear can add some dimension to your figure.

Find the Right Size

When shopping for swimwear online, sizing can be tricky. To ensure a perfect fit, follow these steps:

  • Measure yourself: Take accurate measurements of your bust, waist, hips, and torso length if possible. Most online retailers provide size charts to help you choose the correct size.
  • Read reviews: Customer reviews can be a goldmine of information about fit and sizing. Look for feedback from shoppers with similar body types to yours.
  • Check the return policy: Before making a purchase, ensure the online store offers a flexible return policy so you can exchange or return items that don’t fit correctly.

Explore Different Styles

Online retailers offer various swimwear styles to suit your preferences and needs. Some popular options include:

  • One-piece swimsuits: Perfect for a classic, sophisticated look. They come in various cuts, from high-neck to low-back, offering endless options.
  • Bikinis: A timeless favorite, bikinis can be mix-and-matched for a personalized look. High-waisted bottoms, triangle tops, and bandeau styles are just a few options.
  • Tankinis: Ideal for those seeking more coverage but still want the versatility of a two-piece suit. They often come with tank-style tops and swimsuit bottoms.
  • Rashguards: If sun protection is a priority, consider a rashguard with built-in UV protection. They come in both one-piece and two-piece options.

Choose the Right Material

The material of your swimwear can significantly impact your comfort and performance in the water. Common materials include:

  • Nylon: A popular choice for its durability, stretch, and quick-drying properties.
  • Spandex or Lycra: Adds stretch and elasticity to swimwear, ensuring a snug fit.
  • Polyester: Known for its chlorine-resistant properties, making it ideal for pool use.
  • Neoprene: Often used in wetsuits, neoprene swimwear provides extra insulation and buoyancy.

Pay Attention to Trends

While classic swimwear styles never go out of fashion, keeping an eye on the latest trends can help you stay stylish and fresh. Some recent trends in women’s swimwear include:

  • Sustainable swimwear: Many brands now offer eco-friendly swimwear made from recycled materials.
  • Animal prints: Leopard, zebra, and snake prints have come back in swimwear fashion.
  • Retro vibes: Vintage-inspired one-pieces and high-waisted bottoms are in vogue.
  • Minimalist designs: Clean lines, neutral colors, and simple detailing for a timeless look.


Shopping for women’s swimwear online can be a fun and convenient experience, provided you do your research and follow these tips. Remember to know your body shape, find the right size, explore different styles, choose the suitable material, and stay updated on the latest trends. With these guidelines in mind, you’ll be ready to make a splash in style this summer. So, go ahead and enjoy your online swimwear shopping adventure, and confidently embrace the sun and sea!