Running an eCommerce store is no less than a challenge! Managing customer acquisitions, sales, and returns can be a hassle for almost every business owner.
Keeping the same in mind, it’s evident that several Magento 2 website owners can miss out on crucial elements due to regular updates. While it sounds normal, being unable to resolve your issues can also risk operations. Such situations require you to connect with professional Magento partners to help you navigate the situation.
However, sometimes, you can’t wait to get the right assistance. Keeping the same in mind, we’ve listed down some standard Magento 2 issues and how you can fix them. Continue reading as we learn more about these fixes in the following sections of the blog.
Table of Contents
Common Magento 2 Issues & Their Solutions
1. Data Theft and Security Issues
The consumer’s sensitive financial and personal information is often the most critical aspect of eCommerce sites. As a result, several hacking attempts to secure such crucial data harm the reputation and sales of an eCommerce store.
However, this is where Magento 2 comes to the rescue of store owners. With Magento 2 as your development platform, there are crucial security parameters in crucial places on your website. These security standards help retain private information, malicious redirection, or any other activity that could harm the online business.
2. Handling the 301 Redirects
The 301 redirect is an HTTP status code sent in response to a request by a web server. It signals a permanent redirect from one URL to a different IP address.
To manage 301 redirections of URLs, Magento includes a redirect function:
- Redirect to the Marketing section from the Magento Admin bar
- Click on the SEO & Search > URL Rewrites
- Choose Add URL. For the CMS page, category, custom URL, and product, rewrite and create a URL.
- Add all the necessary details.
- Select “Save.”
3. URLs Issues
Customers navigating through a huge site will find faceted navigation to assist significantly. Users may utilize filters to simplify navigation, but only if they do it correctly. The most frequent issues with SEO are that it erodes link authority, transfers link authority to unindexed pages, uses up crawl budget, reduces crawl ability, and generates a lot of duplicate material.
Some typical SEO issues include:
- txt: This function will block the parameters. The programmatic campaigns may be affected. However, Robot.txt will protect you from this.
- Nofollow: Including nofollow will stop Google from indexing the links. However, they can be scanned if they include links to other parts of the website, like the sitemap.
- Google Search Console: Using a specific way to handle the URL parameters. Add the parameter, explain how the users’ content has changed, and decide how you want to use the URLs.
- AJAX Navigation: The AJAX navigation method enables modifying the content on the pages without updating the URL, which is ideal for recruiting Magento experts.
4. Keyword Stuffing & Irrelevant Keywords
High bounce rates, great post impressions but poor CTRs, or no organic visibility are all possible outcomes of keyword stuffing or irrelevant keyword placement. To ensure that the content satisfies the search purpose, it is crucial to optimize the keywords. The problem with keyword stuffing is that it causes spam and penalizes websites by using terms excessively.
The addition of material that can attract organic traffic is made possible by keyword research. To find fresh keywords for the company, use tools like MOZ, Answer The Public, Google Keyword Planner, and Ahrefs. Magento development services will keep websites’ content readable and improve their search engine results.
5. Magento Product Page Errors
Users of the Magento shop can enter the detailed product information. However, the product pages and URLs are inconsistent with SEO best practices. Duplication of metadata and text on product pages is a prevalent problem. The users will be confused if the items come in various forms.
Duplicate metadata and content are produced when choices like color or size are set to simple product pages. Users frequently use canonical tags to inform search engines which sites are duplicates of the core and which are the core itself.
While at it, leverage the appropriate setup procedure and turn on the options that tell Magento to utilize top-level product URLs. Make sure the main product pages have canonical tags. If you don’t use hierarchical URLs, updating internal links and applying the proper redirects is crucial to prevent 404 problems.
6. Issues in JavaScript and CSS
Slow loading speed is a big ‘NO’ for eCommerce websites. Customers often abandon a page if it takes significant time to load. There are numerous parts, but JavaScript and CSS are crucial elements that need consideration.
You can minimize both files’ sizes by combining JavaScript and CSS into one file. By doing this, line breaks and unnecessary space in the code will be eliminated, resulting in uninterrupted lines of text.
Here are some steps to help you fix this issue:
- Log in to the Magento 2 Backend and redirect to Stores > Configuration > Advanced > Developer
- Use the switcher at the top of the ribbon to redirect to the chosen Storeview. You can enable merging the store independently if necessary.
- Open the JavaScript Settings and switch on the setting to combine JavaScript files.
- Save the settings
- Flush Cache at System > Cache Management
Once optimized, your Magento store will experience better loading speed, giving you reliable performance and scalability.
Conclusion
Running a successful eCommerce store with Magento can be challenging. However, once you have collaborated with a premier Magento partner to make the most of your operations. So now that you have an idea of how to navigate through the issues, what are you waiting for? Boost your sales and learn How2invest today!
