As you offer SEO services, chances are you’ll hit a dead end – where your team or skills fall short of a customer’s needs. For instance, if you specialize in on-page SEO but your client needs help with link building, a white label seo company can help in this regard.
White-label SEO companies are essentially agencies that allow you to resell their services under your brand. As such, you can leverage their knowledge and provide services without your direct input.
Who said you need expertise in every aspect of SEO to keep your customers happy? Do you have to lose a customer’s business simply because you lack the necessary resources? Absolutely not.
Nonetheless, you need a strategy to resell your services – let’s call it a ‘method to the madness’ (pun intended). Ready? Here’re pointers to help you make the most of white-label SEO services.
1. Pick and Choose Your Partner
Will any white-label company do? No. Given that you’ll be reselling their services, you need a reliable partner who can offer exceptional value to your clients. After all, the work you provide your clients will reflect on your brand.
How can you team up with the right firm? Basically, you need to do the legwork – no shortcuts. Research available firms to learn about their services, prices, customer reviews, and industry reputation. While at it, ask for case studies to help gauge their work. The more information you can glean from potential candidates, the better your odds of committing to the right white-label partner.
After narrowing the field, assess their customer service and support system. These can provide invaluable clues into how a firm operates and whether it can meet your business needs. If they are prompt in communication, detailed with their responses, and genuinely care about your concerns, you could be onto something.
2. Identify Gaps in Your Niche
Research your niche to determine the services you should resell. If your clients predominantly need a certain type of service – for example, web design or content marketing – focus on that. This may mean hunting for white-label firms specializing in these areas or with a knack for providing quality results.
Alternatively, choose a more comprehensive approach and offer a wide range of services. However, don’t be a jack of all trades – pick services you can confidently resell while providing a high level of support.
Additionally, check out your competitors. They could be offering services you have missed – and their success may inform you about the demand for such services.
3. Know Your Stuff
Before signing up for white-label services, find out what you’re getting into. The questions below can help you understand the finer details of the agreement:
- What are the terms and conditions?
- Should you be worried about restrictions or limitations?
- What are the payment terms?
- What reporting tools do they use?
- Is there a cancellation fee or similar costs?
Likewise, learn about the services you plan to resell. Nothing can be as embarrassing as failing to answer simple queries or provide accurate information to your clients. If you need some of your team members to undergo training so they’re up to speed, have them do it. The more in tune, you are with the services you resell, the higher the chances of meeting your obligations.
4. Adopt a Targeted Marketing Approach
What’s your target market? If you need more certainty, conduct detailed market research to determine your ideal customers. In doing so, you can develop a comprehensive marketing plan that resonates with your prospective clients. Some of the tactics you may employ include:
- Social media marketing
- Referral programs
- Search engine optimization
- Content marketing
The idea is to create a strategy that helps you connect with your audience and generate leads. So, have your goal in mind as you create and curate content to promote your services.
5. Keep The Communication Lines Open
Let’s say you land a few clients. To keep them for the long haul, maintain open dialogue – check in with them to determine whether they’re satisfied with your services. Similarly, ensure that the white-label company you team up with is accessible and open to your requests. You don’t want your customers to require assistance only to find your vendor has dropped off the face of the earth. Or, they may be unreachable, leaving you in a tight spot – to put it mildly.
Also, regularly report the progress of your projects to customers. Keeping them informed and up-to-date with the current happenings can build trust and rapport – two pillars of a successful business.
In business, relationships are everything. As such, how well you work with a particular white-label company will directly impact your service delivery, customer satisfaction, profits, and the long-term viability of your business. Get it right from the onset, and you could be on your way to hitting a home run.