A good SEO strategy is crucial for improving a business image as well as ensuring they stay afloat with the current trends in digital marketing. While some businesses may choose to handle their digital marketing needs, others may choose to outsource to top white-label SEO companies like Web 20 ranked; You can check Web20 ranker feedback online. In the meantime, here’s an explanation of off-page SEO and why it matters.
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What is Off-Page SEO?
Off-page SEO refers to every SEO technique that is performed outside your website or domain to improve your site’s ranking on search engine results pages (SERPs). One of the most popular forms of this class of SEO practice is link-building, although it goes beyond that. Off-page SEO is an important factor in improving the authority, relevance, and reliability of your site, and engaging in strong off-page SEO strategies can put you ahead of your competitors within the SERPs.
How Does Off-Page SEO Affect Your Website?
Off-page SEO can affect your site in many ways, but the major effect it has on your site is that it helps to establish your domain authority and build recognition for your site. Without off-page SEO, your site will rank lower than other competitive sites that have more leads. Although we can’t say for sure how each SEO technique affects search engine algorithms, experts seem to agree that off-page SEO carries the bulk of it.
Some Off-Page SEO Techniques
Backlinking
Backlinks or inbound links are links that direct you from one page on a website to another page on a different site. Backlinking is important for any site that hopes to rank on the first page of search engines. This is because search engines like Google tend to rank sites with more backlinks higher than sites that do not have backlinks.
Social Media Marketing
Social media marketing can increase the number of clicks to your content. It can also be a source of relevant backlinks from sites with high domain authority.
Guest Posting
Creating guest posts on other sites with similar target audiences to yours can yield great Off-Page SEO benefits. You would be able to increase your brand awareness to more potential customers and also increase the chances of driving more traffic from the site
Forum Posting
Forums are ready-made communities with similar interests. Identifying with such communities is an effective way of engaging with potential and existing customers.
Local Listing
Listing your business locally can be great for increasing your reputation, revenue, and rankings in localized search results. Although it is free, it is an extremely powerful off-page SEO technique.
Important Factors to Consider When Doing Off-Page SEO
Building backlinks is a core part of off-page SEO. A few things to consider when building backlinks are:
Domain Authority (DA)
Domain authority represents the quality of a site. A backlink from a site with a high domain authority will help a site with a low domain authority increase its ranking on SERPs.
Site Relevance
A backlink from a site with a high domain authority will only be beneficial if it is relevant to your site. For instance, a backlink from a car dealership site will not make any sense on a fashion-related site.
Site traffic
Before engaging in off-page SEO techniques like forum posting, or guest posting, it’s important to check how much traffic they can drive to your site
Link Type
There are two major types of links in link-building. They include “do follow” links and “no follow” links.
- Do follow links
This type of link allows google bots to pass value from one site to another. For instance, if a known brand (A), uploads an article to their site, and gives a do-follow link in the article to another brand (B), it means that brand A would be passing some of their value to brand B, which in turn would help brand B to have a better rank on SERPs. The more relevant do-follow links a site has from others sites with a high DA, the more value it receives.
- No-follow Links
In contrast to do-follow links, no-follow links simply mean that google bots would not attach any value to the link. Because of this, no-follow links usually have no influence on search engine ranking. However, no-follow links are used to curb web spam.
Planning a comprehensive and effective off-page SEO requires skill and expertise. If it seem a little bit tasking for you, you can always outsource to white-label SEO companies.
