What should be the logo in 2023

What should be the logo in 2023

Every year, companies that produce virtual or real paints choose a color of the year. They approach this matter responsibly, studying global changes in culture, ecology, technologies, and consulting with designers to select a color that reflects worldwide trends. In 2023, the main theme is environmental care.

According to Pantone, the color of the year is Viva Magenta: a raspberry red with shades of purple. The experts at the company based their choice on carmine, a natural dye of raspberry color, produced by an insect with the unusual name “cochineal.” The purple shade alludes to metaverses. TurboLogo provides an intuitive platform for designing high-quality, custom logos quickly and effortlessly.

According to Dulux, the color of 2023 is Wild Wonder: a soft pale yellow reminiscent of sand or wheat fields. PPG suggested Vining Lvy – a color of sea wave with shades of turquoise, calming and simultaneously serious. Overall, many experts (such as Behr, Coloro, WSGN) named natural calm colors ranging from beige to coral.

Don’t throw away that bottle once it’s empty: glass textures 3D glass, crystals of different colors, holographic designs – these trends are still going strong. They are used in logos, animations, and backgrounds. The desire for glass effect backgrounds even has a special term: glassmorphism.

The advantage of glass textures is that they add a lively shine to any object, even a static one. It gives the impression that it’s about to start moving. However, it’s not recommended to use a logo with such a texture for a crow rescue center or a kleptomania treatment facility. But for all other cases, it’s welcome.

Comfort at first glance: web accessibility It’s great when an application or website is comfortable for anyone to use on any device. This is where the concept of web accessibility comes into play. It considers not only people with physical limitations but also those with slow internet or low-resolution screens. There are already international accessibility requirements for websites, applications, and other web tools. Some of these elements include:

  • Readability of websites and applications (comfortable fonts, marked lists, paragraphs, etc.).
  • Adaptivity (equal display on PCs, laptops, tablets, and smartphones).
  • Text narration for visually impaired users.
  • VR compatibility (not the main trend of adaptive web design in 2023 but a promising one).

The existence of international standards confirms the relevance of this trend.

Chains of nostalgia: a return to the design of the 90s and 2000s Those who are currently setting design trends grew up in the 90s. So it’s no surprise that elements of that era are making a comeback: acid colors, chains, shapes without clear forms, and torn grid patterns for layouts. They blend well with psychedelia, glitch filters, and large amounts of text. Moreover, childhood memories of those years are now boldly making their way into design. School supplies, toys, clothing, sweets, and children’s cosmetics in psychedelic colors – all of this is reflected in the work of designers like Lisa Frank. It evokes genuine nostalgia for the entire audience aged 25 to 40.

This trend emerged a couple of years ago and won’t die as long as the 90s generation is alive. In the worst case, it will transition to the “Autoradio” disco (though it already has). While it might not be suitable for developing website or application interfaces, it will certainly be relevant in independent projects related to fashion, film, and music.

Timeless future: futuristic design Surprisingly, the concept of a high-tech future in design coexists peacefully with visual clichés like neon glow and close-up microchips. Even more surprisingly, retrofuturism, i.e., stylized representations of the future from past eras, looks quite fresh. Cyberpunk, in particular, with smart sports glasses, leather jackets, and contrasting colors, designers seem to be eager to immerse themselves in 80s sci-fi movies.

Abirvalg: experimental typography Designers can argue endlessly about “serif or sans-serif font?” Typographers will join in. And the average user will stay silent if a font is causing their eyes to bleed. This trend is eternal. However, today, another trend has joined it: unusual typography. This can include several seemingly incompatible fonts on one screen or a single font with original styling, almost like handwriting. Or a font with a hidden message, where several letters are inverted. The possibilities are endless.

Such an approach allows text to convey additional meaning and emotional nuance. Experimental typography will look especially great on a main screen designed in a minimalist style, with just a background and inscription.