Did you know that only 64% of small businesses have a website online?
Considering that many consumers start their search for products and services on the Internet, it can be a major struggle to grow your business if you don’t even have a website.
Having a website for your company is better than nothing, but there are a bunch of other winning strategies I can help you attract more customers and grow your business.
Let’s take a look at nine effective strategies to help to attract and keep more customers this year.
Start a Blog
One of the best-known strategies to attract more customers organically is starting a blog. A blog is a place where you can publish quality content that is both educational and entertaining. This is an opportunity to display your brand’s authority in your field and build an audience made up of your target demographic that sees you as the go-to expert.
Boost Your SEO
While having a blog is essential as a part of your digital marketing strategy, it won’t do you much good if no one can find it. The way that you can help direct your audience to your site is with search engine optimization (SEO).
When you apply SEO techniques to your blog posts into your website, it can help ensure that your page ranks highly on search engine results pages. You can utilize and incorporate keywords into your posts to help your site attract organic traffic. If you do not have any knowledge of SEO and you cannot do it yourself, then you can hire a professional SEO consultant or SEO freelancer like Graeme Winchester.
Utilize the Power of Social Media
Social media is an incredibly powerful digital marketing tool. A wonderful forum on which to communicate with the public, you can that nearly everyone is on a social media site of one kind or another.
It’s important to understand your customer persona so that you can go to the right channels to speak to your audience.
Social media is an awesome place to promote your blog content and other content that your producing. If you post your content on the proper social media platforms, your audience will likely share your content with other potential customers. This can help to drive more traffic to your site and result in more sales and conversions.
Use Video Marketing
Creating video content is a wonderful way to grow your business. By starting a YouTube channel and sharing your video through your blog and on social media, you can expand your customer base. Hiring a video production company to do the work for you is also a great idea for your business.
You can use video to advertise your services and products, but you can also use them much in the same way that you would use blogs. This means that you can create videos that offer valuable information to your audience rather than try to sell them something.
A video is an awesome tool for showing the human side of your business. Particularly with online businesses, it’s easy for customers to forget that there are humans behind the wheel.
Start Email Marketing
The debate is endlessly raging about whether or not email marketing is a winning strategy anymore. The reality is, though, that email marketing is still an incredibly powerful tool that can help you to attract more customers.
The way to run a successful email marketing campaign is to offer newsletters and other free resources to help keep your potential customers engaged with your brand. Endlessly sending emails trying to sell your products and services will likely end up with a lot of unread messages. However, if you can offer content that is useful to your audience, they will appreciate and respect your brand and maybe even become brand advocates.
For certain types of businesses, using old-school advertising techniques might be entirely appropriate things like newspaper, magazine, radio, and TV ads can be quite worthwhile depending on which communication channels your audience is typically engaging with.
This might even mean purchasing billboards or LED screens and places where you know your customers will see them. This is a great way to target a local customer base if that is what makes sense for your business.
Some of these advertising strategies can require a larger budget than some of the online marketing strategies. Depending on what type of business you run, it may or may not be worth it.
Hosting events isn’t just for local businesses anymore. These days, you have the option to put on events that occur in physical locations or online.
You might simply host an event for another company that you are hoping to start a partnership with. You could also host events that are open to the public to help educate your audience and attract new customers.
Strike Up Partnerships
Striking up partnerships with other compatible brand organizations can be an excellent way to attract more customers. Here are some of the different types of partnerships that you might try to create:
- Coproducing newsletters or e-books
- Collaborating on YouTube channels
- Exchanging guest posts between blogs
- Partnering with a digital influencer and promoting one another
It’s important that you are able to identify which types of partners will help you to attract more customers. It’s also important that your partnership will help the other brand or individual do the same.
Create the Best Possible Customer Experience
Creating the best user and customer experience is essential for any business. You’ll want to make sure that your website is optimized for mobile, reliable, functional, convenient, and easy to use. You’ll also want to make sure that your customer support is top-notch.
Are you wondering how you can find out whether or not your site is creating poor user experiences? If so, check out this article.
These Winning Strategies Will Help You Attract and Keep More Customers!
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