Visit any office or walk around any city and you will see plenty of people taking sips from reusable water bottles. The sheer utility of water bottles, as well as their sustainable nature and low price, has made them key promotional tools for brands looking to market themselves. This article is a very brief rundown of some of the reasons why companies should consider commissioning branded promotional water bottles.
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They Are Everyday Items
It is recommended that an adult drink at least six to eight cups of water per day, which equates to about twoliters or 64 ounces. This amount may vary based on individual needs and activities, but drinking adequate water is crucial for maintaining good health. Water is essential for regulating body temperature, aiding digestion, and removing waste and toxins from the body. It also helps to keep skin hydrated and healthy and can improve energy levels and mental clarity. Drinking enough water can also help to prevent dehydration, which can cause symptoms such as headaches, fatigue, and dry skin. To ensure you are getting enough water, it is a good idea to drink water regularly throughout the day.
All of this means that promotional water bottles see a great deal of everyday use. This means that the branding printed on them gets lots of exposure. The everyday utility of water bottles makes them perfect candidates for being one of the most powerful promotional tools out there. Shirts, hats, and stationery all see plenty of use, but they are by no means essential everyday items.
Great Real Estate!
While they might not provide as much space for branding as t-shirts and tote bags, reusable water bottles still have a great deal of ‘real estate’ that can be adorned with company logos and slogans. Promotional materials are highly visible every time a person takes a drink from their branded water bottle. As well as reinforcing their own relationship with the brand in question, a person drinking out of a promotional water bottle also displays any branded material to people who might be nearby. It is highly likely that you have taken note of the branding on a nearby person’s water bottle as they take a hard-earned sip.
They Are Inexpensive
Compared to other reusable promotional items, water bottles are remarkably cheap to make. They are made out of readily available materials and can be printed on without the use of particularly expensive equipment. Every business needs to watch its bottom line when commissioning promotional products. Water bottles are cheap enough to barely put a dent in the promotional budgets of most growing businesses.
They Are Associated With Satisfaction
Branded water bottles are extremely effective marketing tools because they are associated with satisfaction by their users. Taking a cool sip of water during a run or a hard day of work is always highly satisfying. If a customer sees the logo of a company every time they take a refreshing sip, they will associate that brand with a degree of that satisfaction. The psychology isn’t complicated, but it is potentially very effective.
Design also plays a significant role in consumer satisfaction. Branded water bottles often feature eye-catching designs, logos, and colors, which can make them appealing to consumers and help them stand out from generic, unbranded bottles.
Every business leader wants their company’s branding to be associated with positive actions. A water bottle – of the kind made by Anthem Branding – is the perfect way to ensure that it is.
They Can Be Produced Sustainably
Sustainability should be a key value driving all actions conducted by a business. Reducing the impact of your company on the environment is not only a morally sound choice: it also enables you to connect with consumers and clients that are concerned about the world that they live in. Reusable water bottles can be produced in a sustainable fashion.
Sustainable, reusable water bottles are typically made from materials such as stainless steel, glass, or BPA-free plastic. The manufacturing process varies depending on the material being used. For example, stainless steel bottles are made by shaping and welding sheets of metal, while glass bottles are made by blowing or molding glass. BPA-free plastic bottles are usually made by injecting melted plastic into a mold to form the desired shape.
In order to ensure that the bottles are sustainable, manufacturers use eco-friendly materials and practices during production. This can include using recycled materials, minimizing waste, reducing energy usage during production, and utilizing renewable energy sources.
If your company wants to be serious about committing to sustainability, you should not be churning out disposable promotional products created using environmentally unsound methods. Recycled BPA-free water bottles can be used time and time again and prevent people from having to purchase plastic bottles of water.
