Software can do wonders for a fashion brand. It saves you time, helps you make more money, and can grow your business exponentially if used correctly. Here is a list of 9 different types of software broken down by their purpose (or the end result they lead to).
Table of Contents
What are the Types of Software Fashion Brands Need?
1. Marketing Automation Software.
Marketing automation software is a tool used to automate repetitive marketing tasks and improve your marketing results. Marketing departments use this type of software to track how their marketing efforts are performing, and drive better results in their campaigns. If you’re looking for ways to reduce the burdens of manual work on your marketing team, this type of software can help you save time and provide the ability to focus on other areas of your business.
2. Tech Pack Software.
If you are an apparel manufacturer or a fashion designer looking to develop your tech packs digitally, you have come to the right place. Tech pack software will help you create detailed garment specifications, technical sketches and more for your clothing lines.
What is Tech Pack Software?
Tech pack software is software that allows you to create digital tech packs for apparel lines. These digital tech packs are instantly shareable with the rest of your team and suppliers. If you’d like, you can also outsource your tech pack service needs to some of the top tier designers.
3. Analytics Software.
Although the number of options out there is dizzying, here’s what you need to know to track the growth of your online fashion brand:
- AdWords (Google)
- Google Analytics
- Webmaster Tools (google)
- Adobe Analytics
- Piwik (Open Source)
4. Customer Relationship Management Software.
Customer relationship management software, or CRM software, is a tool that helps marketers, salespeople and customer service representatives track customer data. The features vary from one platform to the next but typically include managing all of your communications with customers (through emails, phone calls and social media), tracking the leads you generate through marketing campaigns and analyzing how customers interact with your website. A CRM can also help you see which ads are most effective at generating new business and building loyalty among existing customers.
5. Survey Tools.
If you want to get a good idea of how to improve your business, ask your consumers. Survey tools provide the perfect way to gather information from the people who are most familiar with your products or services: those who use them.
Surveys have been around for ages, but new technologies make it easier than ever to distribute them in different formats. By sending out targeted surveys, you can get feedback on customer satisfaction and product demand, as well as suggestions for improvement and comments about other products you could offer. This data provides a great starting point for developing new strategies based on consumer opinions.
Surveys are traditionally done by email, but there are tools out there that allow you to conduct surveys online or via text message using multiple choice questions (the traditional method) or open-ended inquiries that prompt consumers to comment on what they liked or disliked about your product and why. Once survey results are collected, they can be analyzed using software that produces insightful reports focused entirely on customer preferences and trends, which will help you better understand the needs of those who keep your company going day after day.
6. Social Media Management Software.
Social media management software is a package of tools that professionals use to help their organizations grow and be productive on social media. These programs are designed to allow an organization to manage all the different facets of their social media presence, from the creation of a company Facebook page or Twitter account, content distribution using RSS feeds and blogs, scheduling posts for specific times and days, monitoring the impact of each post, administering paid advertising campaigns, and much more.
Let’s take this discussion one step further with an example: if you have decided to open your own business as a limited liability corporation (LLC), you need to work with a general-purpose marketing software tool that handles many aspects of managing a social business. For example, there are many different types of social media management tools out there that offer varying sets of features in terms of uploading content (Twitter), scheduling posts (Facebook), monitoring blog traffic (Blogger) and other tasks—a review can help you decide which features matter most when deciding which tool will be right for your business needs.
7. Content Management Systems.
Content Management Systems (CMS) are websites that allow you to manage and create digital content. Content management systems offer a centralized dashboard for managing and publishing your web pages, blog posts, images, videos and more. They are designed to make your job easier by providing an editing interface so you don’t have to write code in order to make changes to your site.
A CMS is used when it’s important for users of the website to be able to edit its content with minimal technical knowledge. For example, a restaurant owner might use a CMS-powered website so they can easily edit their restaurant’s menu without having to mess with HTML or CSS code. A blog would also use one to allow authors’ easy posting of articles without having much technical knowledge about web development.
8. Partner Relationship Management Software.
Partner relationship management (PRM) software enables companies to manage their interaction with their partner ecosystem. PRM can be used by companies of all sizes to manage a variety of partnerships, including reseller/distribution, technology, alliance and affiliate relationships. PRM systems are typically deployed as on-premise or cloud-based applications that include modules for creating profiles of partner entities, managing partner recruitment and onboarding, creating and managing joint marketing activities, training partners and supporting communication between the company and the partners.
9. Affiliate Marketing Software.
Affiliate marketing software is an application that tracks and manages an affiliate program for an ecommerce business. The key objectives of affiliate marketing software are to automate the process of tracking and managing affiliates, as well as facilitating communication with affiliates.
Summary of Software Fashion Brands Need.
So there you have it. A list of software fashion brands need to build and grow their business. Of course, every brand is different so be sure to vet out your needs and what you can afford when starting out.
