Every business, no matter big or small needs a marketing department to reach its target audience and eventually generate more revenue. Today, the marketing scenario seems quite different than how it was a few decades ago. This is owing to the fact that digitalization and the use of online resources have changed the ways brands promote themselves.
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You need to be present online and use the best tactics to promote yourself since that’s what your fiercest competitors are up to. If it has been a long time since you renewed your online marketing strategy and are looking for some of the best ideas, keep reading as we have mentioned below the best online marketing strategies to adopt in 2022.
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Use Visuals to Attract Customers
There are all sorts of potential customers out there. And chances are, most of them aren’t interested in reading verbose sentences and long articles. And if your website or social media pages are filled blandly with long-form writings, you really need to change that.
To attract more customers, make your content attractive. With TikTok and Instagram reels gaining the most attention these days, you need to get some inspiration and add videos for your marketing campaigns. According to recent stats by databox, around 72% of customers report they learn better about a product from videos than by reading about it. And in fact, more than 80% of people even state that they have been convinced in making a purchase after watching a brand’s video.
Focus On Personalization
No one likes to receive an email that sounds robotic and auto-generated. By making your emails and promotional messages more personalized, you can make your customers feel valued. According to stats by KO marketing, brands that made their campaigns more personalized coined an ROI of around 200%.
This year and onwards, forget about the generic ways of conversing with your customers. Rather than generating catch-all content, spend some effort in making your content audience-specific to see better results. Moreover, not only should you be making your content personalized, but you should also make sure you are sending promotional messages at the right time, or else it will lead to oversaturation and frustration in customers.
Use Retargeting
Remarketing, also known as behavioral retargeting, is a way of advertising online based on the user’s past online behavior. We all see this every day. Ever wondered why you see a Facebook ad for something you have recently looked up on Google?
By using the websites’ cookies, you can track your past website visitors and see whatever website they visit across the internet. Remarketing is a very effective marketing strategy. It has been observed that retargeting has around a 43% chance of resulting in a purchase. Moreover, it isn’t that hard to start. You can do it by either setting up your Google Ads account to display your products on various websites and attract users, or you can use Facebook’s ‘Custom Audience’ feature and have your products displayed on your website past visitors’ Facebook feed.
Tailor Your Content According to Different Stages of Buyers’ Journey
A buyer’s journey generally comprises three main stages:
Awareness: The stage when the potential buyer gets to know about your brand’s existence
Consideration: When your potential buyer is convinced enough about your brand to consider purchasing from you.
Decision: The stage when the buyer decides whether or not to actually make a purchase.
Looking at the different stages of the journey, it makes sense that not all buyers can understand all kinds of content. Thus you should tailor the content on your website for the buyers of all three stages; You need to provide an overview of your brand for your new buyers who have just come to know about you; You should provide options in the form of categories for those considering making a purchase; And you should specifically tailor the product and checkout pages for buyers deciding about making a purchase from you.
Use AI and ML as Your Assistants
To make your marketing campaigns personalized and effective, you need to learn about your target audience. Utilize AI-assisted tools to gather data about your customers to offer them personalized and timely marketing content.
Knowing about your customer’s next moves will allow you to target him at the right time with the right kind of product. This type of targeting has more chances of leading to higher conversion rates. Thus, use these tools to measure the progress of your marketing strategies to make improvements in your future campaigns.
To Sum Up,
Online marketing has been a game changer for businesses around the world. But not only is it important to use smart tools and modes to market your business, but you also need to adopt the right strategies for your marketing campaigns. In this article, we have mentioned some of the best online marketing strategies for 2022 that will help you promote your brand much more effectively.
