Presenting your business in the right way is vital. You need to ensure customer perception is on point. The way people see and view your business will dictate whether or not they want to pay for your products or services. It’s the same if you’re only selling towards other businesses. B2B is an increasingly hard field to occupy, so how other businesses see you is of vital importance. If you’re just launching a business you’ve got a brilliant chance to work on perception. If you’ve been in business for a while, it can be hard to get a shift in perception but it’s doable. Here are some tips on how you can best present your business.
Leaving a Good Impression After The Sales Meeting
Everyone talks about leaving a good first impression, but what about the impression you leave after the sales meeting? It’s a strange one as not many people think about it, but if you’re in a field where you’re competing for contracts with others in your field you need to help them remember you after the meeting. A photo book is a great way to do this. It can be full of past work for clients or product samples. It gives the potential client something to look over afterwards to remind them of your greatness. You can even buy photo books in bulk so that you’ve got them ready to go. With bulk photos you can be sure you’ve got enough to go around.
Keep Branding On Point
Every business strives to have a brand. This comes together in the website, logo, etc. You need to try to keep it on point so that it’s recognisable across the board. For example, your business card needs to be tied to the website, which needs to be tied to your email signature etc. Everything has to be consistent with each other otherwise it might confuse people and they won’t recognise you. Make sure your branding is similar across the board…it’s the best way to present yourself properly and professionally. If you’re trying to bring branding into line for an established business, always go with the branding that’s well known. For example, if you’re getting most of your leads through your website, make sure that its your website branding that you run with, not any branding you’ve done anywhere else.
Capture The Important Moments
This might be important business events like parties and fundraisers, right the way to staff weddings and birthday parties. In your business, you need to capture important events like this to aid your branding, social media, brochures, etc. Having the right photos either in albums, frames, or online presents your business in the best light possible. To do this you might need an event photographer to ensure you get professional quality photos to use. If you use bad photos it won’t look as good. Even with modern smartphone cameras being as good as they are, a trained eye can tell the difference and if you’re really focusing on your business presentation, it’s important to have an eye for detail. Every element can make a difference between closing a deal or not.
