Developing and Managing Volunteer Programs

Developing and Managing Volunteer Programs

What is a Volunteer Program?

A volunteer program involves the onboarding of people to carry out organized activities for a particular cause or to reach a specific goal. Organizations can set up these programs for better efforts toward their mission. The programs also allow the public to be actively involved in working for a particular cause.

The process of starting a volunteer program can be challenging as it requires a lot of research, recruiting, and even training the most suitable people to join the volunteer program.

Benefits of a Volunteer Program

  1. Community involvement: Volunteer programs allow neighboring communities to actively participate toward a mission goal. The programs are often set up to bring about a positive change in a neighborhood, gather resources, etc., and community participation helps in taking better steps to achieve the program target.
  2. Improves organization credibility: Volunteer programs can help improve an organization’s reputation with the public. When it is seen that efforts are being made to work towards a target the organization claims to care about, people are more likely to trust the organization. When there is more trust involved, it also helps in raising credibility.
  3. Improves work culture: Setting up volunteer programs allows an organization to work together with the public. It creates the space for building a healthy relationship between the organization and the audience, thus leading to the development of a better work culture.

Developing and Managing Volunteer Program

What is Volunteer Management?

Setting up a successful volunteer program is challenging as there are many elements that need looking after. Volunteer management is the process of developing plans, laying out the steps, overseeing the activities, and more to make sure that a volunteer program is able to run as smoothly as possible.

Developing and Managing a Volunteer Program

  1. Creating a smooth recruitment process: Recruiting volunteers is the first step in developing a successful volunteer program. It is the process that allows an organization to onboard the most suitable people to work along with them for a program. A smooth recruitment strategy involves sending across the information of a volunteer opportunity to the public, detailing a convenient registration process, and listing any experience or qualification needed to join. It also includes using the most relevant marketing channels so that the target audience group can see the volunteer opportunity and come forward to register if the program aligns with their interests.
  2. Establishing clear roles: When setting up a volunteer program, it’s necessary to define tasks to let volunteers know how they will be working. There may be a number of activities involved, so to make things as simple as possible, let each volunteer know about their role, the work description, the tasks that fall under it, and how you would like them to carry out the work.
  3. Establish clear communication: To develop and manage any volunteer program successfully, it is necessary to maintain smooth communication between the organization and its volunteers. Organizations can set up group chats to keep volunteers updated or make use of any volunteer management software to send out reminders, update about changes, etc. When there is clear communication between both parties, it becomes easier to work together and achieve different targets.
  4. Align volunteers with their interests: People choose to join a volunteer program as the purpose or cause the organization is working towards, is something that interests them, or something they believe needs improvement. When volunteers come on board, assigning tasks that match their interests will allow them to get more involved and work more efficiently. This will also help the organization to take better steps that are required to achieve goals in the best way possible.
  5. Acknowledge volunteer efforts: When people join a volunteer program, they are willingly taking the time out of their days to work towards the organization’s goals. Throughout the duration of the program, make sure to acknowledge the hard work each volunteer is putting in. It allows them to feel appreciated, and they are more likely to work effectively when they know their efforts are not going unnoticed. The organization can also present tokens or certificates of appreciation at the end of the volunteer program, which may encourage the volunteers to come back again for any future opportunities.


Volunteer programs allow an organization to set up goals for the betterment of society and work towards them. It also allows them to work together with the general public, listen to what is needed, and involve them to carry out the work in the best ways possible. A successful volunteer program can help improve surrounding communities, improve the organization’s trustworthiness, and also allow people to work towards a cause they believe in.