Many sellers on Amazon tend to focus on paid traffic, but they need to remember that organic search still accounts for a good chunk of their sales. Organic search drives 53% of website traffic; paid search accounts for only 27%. As such, eCommerce sellers need to optimize their product listings and Amazon pages for organic search.
Using amazon listing optimization strategies can help increase organic search traffic to your product listings, driving more sales. And if done right, the results are long-lasting—you don’t need to invest in paid advertising or influencer marketing campaigns to keep them going.
This article will go over some of the best ways to increase Amazon sales organically so you can increase your sales without spending any money on paid ads.
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What is Organic Traffic?
Organic traffic refers to the percentage of visitors directed to your website through search engines. This type of traffic is free because it comes directly from the search engine, and it’s also referred to as organic because there are no ads involved in the process.
Follow these key tips to increase your sale on Amazon:
Optimize Your Title
The most important part of your listing is the title. The title should be short, relevant, and informative. It should summarize your product and entice buyers to click on it by mentioning its name, brand, or keyword. You can also include a call to action, such as “buy now” or “free shipping,” to improve conversion rates.
Use the Right Keywords
Keywords are what people use to find products on Amazon. Using keywords relevant to the product, specific to your product, and long-tail keywords is a good idea.
Relevant keywords will bring in more traffic from users interested in purchasing that item or category. Specific keywords will help you rank higher for searches related to your particular product/category/niche compared to other sellers with similar listings.
Optimize Your Product Images
Your product images are the essential element in your Amazon listing. These will catch the attention of potential customers and convince them to buy your product instead of one from a competitor.
- Use large images. Make sure you use high-quality images that fill up the page and show your product well.
- Include keywords in image filenames. This helps Amazon better understand what your vision is about, so it can surface it when relevant searches are done on its platform (e.g., “water bottles” or “office chairs”).
Add A Video to Improve the Click Through Rate
Video is the most engaging content on the internet and has been proven to increase sales. Adding a video to your Amazon listing can increase traffic, conversions, and sales.
Use Enhanced Brand Content
Enhanced Brand Content is a great way to increase your organic traffic. You must connect with your audience and build trust with them.
This is a great way to build trust and drive traffic to your website. EBC allows you to display products that are relevant to your content, such as clothing items in the case of fashion blogs or electronics for tech websites. This will allow readers to easily click on the product links and purchase what they want.
Amazon SEO Services
As you know, Amazon is one of the biggest online marketplaces. Millions of people use it to buy different types of products and services. This makes it essential for sellers to optimize their listings to improve their visibility and increase their sales.
Amazon SEO Services are a great way to achieve this goal because they help you rank higher in search results and get more traffic from shoppers visiting your product page. These services also perform Amazon listing optimization and other tasks to help you get more sales and improve your overall Amazon ranking.
Conclusion
Amazon is a massive marketplace with millions of active users. This means that there is a lot of competition and sales if you know how to optimize your listings and make them stand out from the rest. If you want to improve your rankings on Amazon, consider outsourcing your SEO services to an agency that can help you achieve this goal.
