The fashion industry is mostly viewed as a creative field that requires excellent visualisation skills to design clothing. But have you given any thought to what happens after the clothes are designed? Brands also need to develop business strategies to sell their products by creating a consumer channel.
This is where business management enters the picture. If you are considering Bachelors in fashion management in India, read on to find out what the course has to offer.
Fashion and lifestyle business management: An overview
The world of fashion is complex and fascinating at the same time. From constantly-evolving trends to providing livelihood to millions of people worldwide, fashion is among the most industrious and aspirational industries. Fashion business management is the entrepreneurial aspect of fashion suitable for those who wish to learn leadership, problem-solving, and decision-making skills.
Fashion and lifestyle business management is a wide domain that includes various areas of study, such as:
- Business communication
- Market research
- Product merchandising
- Customer experience management
- Global consumer trends
- Advertising and sales promotion and
- Digital marketing
The ever-changing dynamics of fashion
While the 90s were high on denim and leather jackets, the 2000s gave us a splash of colour and animal prints. Since then, there have been many significant trends and comebacks that prove that fashion keeps evolving and is also cyclical.
Furthermore, fashion trends are often influenced by world events and have a major impact on the economy. Hence, fashion and lifestyle business management is a field that never gets boring or mundane. You can learn and master the evolving fashion market and its needs.
Channel your creative and analytical abilities
While fashion is mostly seen as a creative avenue, fashion management introduces you to its business aspects. If you are someone who relates more to Miranda Priestly than Carrie Bradshaw, and wishes to become an independent entrepreneur, fashion and lifestyle business management is the course for you.
The programme will allow you to acquire a comprehensive and strategic understanding of fashion that includes apparel, accessories, lifestyle, home décor, and more.
Learn relevant skills
Fashion management constitutes multiple areas and is spread across various platforms. Therefore, by learning fashion and lifestyle business management, you will get the opportunity to learn additional skills. The online platform has become a medium for customers to engage with brands, making it crucial for the latter to have a virtual presence.
Thus, social media management and digital marketing skills are highly relevant in the growing industry to reach out to consumers.
Career path and scope
As fashion and luxury sectors are expanding rapidly in India, new brands are entering the market every day. The industry drives significant economic value globally, creating a whole range of jobs at different levels. Hence, if you have a fresh outlook, innovative ideas, and the skills to communicate them forward, the sky is the limit!
These are some of the prominent roles you can take on after finishing the fashion and lifestyle business management programme:
- Marketing Manager
- Visual Merchandiser
- Merchandising Specialist
- Production Manager
- Vendor Management Manager
- Store Manager/Store Assistant
While fashion management may seem like the less glamorous aspect, it helps keep the industry running. After all, without business management and planning, no field can run smoothly. If you are looking to pursue Bachelors in fashion management in India, the globally revered Pearl Academy is the best place for you. You will gain more than theoretical skills and get a chance to learn under the guidance of a globally-renowned faculty.
The world of fashion is diverse and dynamic, giving way to new possibilities. If you want to be at the frontlines of innovation, then this is the perfect field for you.