If you want to increase your brand’s visibility on search engines and gain more traffic to your website, search engine optimization (SEO) is the key. Nowadays, building an online presence for your business is more relevant. Learning more about website building and leveraging your social media usage would be best.
However, the competition is tough, and SEO occasionally evolves its technicalities. This is especially true if you are doing SEO for fintech, B2B SaaS, or any niche tech industry. So how can you keep up? To help you out, here are brief but helpful SEO techniques to take your website to the next level.
Back then, people used keywords as much as they wanted, or what you know as “keyword stuffing,” to optimize their websites. But today, spamming your website with any relevant keywords on your niche will not guarantee you are landing on the first page of the search engine results page or SERPs.
You must conduct proper keyword research to see relevant keywords for your business niche. Once you collect all these keywords, you should only use them naturally in your content. Google can recognize poor-quality content, so avoid relying on AI tools to produce content for your website.
Use Long-tail Keywords
Create long-tail keywords from the relevant keywords you research for your content. That way, the keywords you can use to create content for your website will sound more natural when read.
A single keyword is vague, and most users search the web for more specific phrases to get the results they are looking for. For example, if the keyword is “SEO,” you can tailor it to “SEO tips” and “SEO tips for beginners” since these two phrases target more specific search intents.
Work on Metadata
You may only focus on the content of your website but forget to also work on the metadata. Some may not be even that familiar with what metadata is all about.
Metadata is the text you see in SERPs. Two texts consist of metadata: the meta title and the meta description. The meta title is the blue clickable text, while the meta description is the text below the title that gives you a glimpse of the content.
It would be best if you also worked with the metadata since it is what users see first when they search online. If your metadata consists of relevant long-tail keywords and is written more engagingly, it is more likely that users will click on it first. When writing a meta title or tag, limit it to 65 characters only. Then, you can write up to 150 characters or less for the descriptions.
Aside from writing high-quality and engaging content for your website, it would be best to acquire backlinks. Link building is essential to help your website to gain domain authority or how your website can increase its ranking in search engines, especially Google.
However, you should not just stuff your website with links you think are relevant to your content, similar to keyword stuffing. You should only link to reliable domains and ensure the links look natural when read on your content. And lastly, ensure that all links are working. You may want to update them occasionally in case there are some changes to the URLs of those links.
Improve User Experience
User experience is essential to attract more users to visit your website. So, it would be best if you worked on the backend aspect of the site to see how you can improve user experience and interface.
Most users nowadays use their mobile phones to browse the web. That’s why you should also ensure your website looks good on smartphones. Some websites have scattered texts, links, and images when you access them on your mobile phone. You should avoid it, or else users will just go to other websites with similar content as yours.
Monitor SEO Metrics
Lastly, and the most crucial technique you should always do to improve SEO, is to monitor your website’s SEO metrics regularly. That way, you can see which ones work and which need improvement.
SEO continues to change over time. That’s why always checking, researching, and updating your SEO techniques is important. If you need help monitoring your SEO metrics, check out https://studiohawk.com.au/seo-services/enterprise-seo/.
Make SEO A Habit
Conducting SEO for your website is an ongoing trial of various technicalities. With the complexities of SEO, monitoring your data or metrics is vital. SEO is not a one-time work, so you must occasionally update your methods to catch up with the latest trends.