The global network has turned our world upside-down, in a positive sense, making everything and everyone more accessible, connecting people and businesses from all over the world without restriction in distance and time. Business development seems to be easier than ever, as the audience is, basically, at the fingertips, and with proper promotion techniques it is possible to take any enterprise onto a new level of development. However, there is one obstacle – the number of competitors, as it gets higher every day, and there is always a battle for the top places in the search ranking. Technological aspects of the website are no longer the most influential (nevertheless, important), as it’s about SEO (search engine optimization) techniques that make the website available for public observation.
SEO techniques make the website alive, making the content more compelling, attracting more visitors, and improving conversion rates. Such benefits can be obtained under the proper implementation of particular techniques like link-building, which includes guest posts and niche edits. While guest posting is quite recognizable in the SEO sphere, niche edits links are a relatively new approach, which has proven its efficiency regarding the website’s functioning and authority.
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What are the niche edits?
Niche edits are the backlinks to your website; sometimes it is simply called ‘link insertion’. The links to your website are placed into existing content, the one that has been already indexed and ranked by the search engine. The more relevant backlinks refer to your website, the better traffic you get, improving SEO and overall ranking.
Types of niche edits
● Broken link building
One of the most common options for insertions of niche edit links. The niche-relevant websites are searched for broken links, and then the new links are offered as a replacement. Such host-guest cooperation offers benefits for both sides: the hosting website will have the “сlean-up” and update of the content, which is positive for their optimization, while your website will have all the link juice and improved outreach.
● Resource page link building
A resource page is a curated selection of links to external resources. They provide the audience with a short list of useful pages for the visitors, saving them from the need of doing online research. As long as the website has a high score of authority, its audience tends to follow the advice.
In a nutshell, resource page niche edit backlinks are mentioned on a chosen website’s resource page, making you one of the reputable sites.
The most helpful tool to use for this method is Google Footprints, as they can analyze the website for relevancy, types of links, etc.
● Brand mentioning niche edits
Brand mentioning is a useful link-building strategy. Instead of just having your brand mentioned, the audience will have the link to your website. In order to track all the online mentions, you can use Google Alerts, which will send you e-mail notifications every time the name of the brand is mentioned. After being notified, you can contact the website owner and agree on the niche edit link insertion.
How to acquire niche backlinks?
- Research for the hosting websites
The choice of websites is the primary part of the procedure, finding the suitable one is the key to success. The are a few cornerstones of the selection:
- The target website must be highly relevant to your niche;
- The hosting website has a high scale of authority, as it is the only way to provide you with link juice. Typical tools to use are Ahrefs and Moz Domain Authority.
- Niche edits involvement – it is not something to be mentioned on the website, so instead, just search through the posts and articles and pay attention to the link insertion.
- Define the articles for insertion
After specifying the list of suitable websites, look for relevant posts and articles by checking the usage of keywords. The best tool to find relevant posts and pages is Google search operators, which help to filter the data accurately.
- Contact the website owner
After finding the contact form, make your inquiry clear:
- Mention who you are and what your do,
- Ask for cooperation mentioning the benefits for the website’s owner as well.
If you approach a website owner with a clear offer and benefits for them, you may have long-term and prolific cooperation.
Guest posts or niche edits – what is better for search engine optimization?
Both methods are helpful for building a stable internet presence and high ranking of the website.
Guest posts are more time-consuming, as they require a longer period of research, title choice, text writing, and then, getting the articles indexed. However, their obvious advantage is long-term influence. They help to build the image and style of the company, as everything is personalized.
Niche edits work a bit differently. By inserting the links into an existing piece of content, you get straight to the point – traffic improvement and a significant authority boost. A quick rise in traffic will have a good return on investment. Besides, you are more in control, as you are the one to choose the articles for link insertion. In a nutshell, it’s a faster and less expensive decision, compared to guest posts.
The website owners are more likely to agree on the niche edits backlinks as they will rather agree on some edition of their content than accept a new article, which may differ in style and quality. While accepting the backlinks, the website owners are on the beneficial side as well, as they have a regular update of the site, keeping their activity on a steady level.
The bottom line
Niche edit backlinks are a powerful technique to use in order to grow your audience, improve the domain authority and establish your online presence. Compared to simple links to your websites, niche links will work better, as they are placed in articles with a relevant topic and with high traffic. Therefore, the search engine will consider your website as a relevant and reliable source of information, worth showing in the top search.
By adding niche edits backlinks to your SEO strategies, you will significantly improve the functioning of your website and thus, propel your business growth.
