Businesses now understand that ebooks can supplement their website since they boost their content marketing strategies. Ebooks are a great way to increase your visibility and show off your brand values to entice customers.
If customers are happy with what they see, they will visit your website more often, which leads back to the concept of SEO. The entire purpose of SEO is to keep your website visible for a long time. There are various SEO techniques available; an ebook is one such strategy that will generate new leads for your business. Therefore, to ensure maximum visibility and ranking of your business website, you must hire an SEO consultant in Melbourne.
According to a blog by Bright Edge, in 2021, 53% of all trackable website traffic comes from organic search. This statistic is helpful because it informs you that people use search engines to find what they’re looking for. So if you have an ebook for your business, it is a great way to boost organic searches.
Ebooks help SEO by bringing more attention to your website and a higher conversion rate. As a result, the SEO ranks the website on top of the search engine’s results. So if you’re on a hunt for the next big marketing tactic, here’s how you can leverage ebooks for an improved SEO:
How Do I Create A Good Ebook?
Ebooks are electronic books available in many formats such as PDF, EPUB, or MOBI, to name a few. If you’re looking to employ ebooks as an SEO strategy, you need to know what it takes to make a good ebook. Suppose you decide to create a low-quality ebook. In that case, you may end up sabotaging your website ranking instead of rising above. To ensure that your ebook is relevant to your business, here’s how you go about it:
- Have The Right Idea. You need to know what your business stands for and what it brings to the table.
- Write Your Ebook. Once you have an idea of what your business represents, it’s time to write it down. This is where you use your content marketing strategy to inform your consumers why your business stands out.
- Format. The format of your ebook is essential. You can use Designrrs ebook design software to help you pick out the suitable format. If you choose a format that is not popular, like EPUB instead of PDF, you may lose customers who can’t access the ebook.
- Publish. Publishing is the last step of your ebook journey. You may want to touch bases with as many platforms as possible. So make sure you add links to your ebook on your social media, your website, and post about it publicly as much as you can.
How Can An Ebook Help Your SEO?
After you have created a concise and innovative ebook, you need to know how to use it. The placement of your ebook makes all the difference. Here’s how you can help improve your SEO:
- Make Use Of Your Website Home page
Your homepage is essential for making an impression on your customers. That is why it is necessary to pay attention to the web design of your homepage. The color scheme you use, fonts you select, and design that encompasses your website make all the difference.
So, it is an excellent spot to put your ebook. While your consumers visit your website, they can immediately find your ebook, while you can capture leads. The more consumers linger on your website, the more the search engine will find your business relevant. As a result, you get a high ranking.
- Build Popularity For Your Ebook
You can use your ebook to deploy different SEO tactics. All you have to do is make your ebook the center of discussion. When you make public posts on social media, make sure you talk about your ebook while providing links to your website.
For every consumer who downloads your book, make sure you get their email addresses. You can even send down your network and ask your friends and business partners to engage with your ebook. The more people interact with your website, the higher you will land an SEO rank.
- Set Up Analytics
Metrics help you see how well your marketing strategy is doing. So it would help if you looked into setting up analytics for your ebook. It would give you a better idea of your ebook and inform you where consumers found your ebook.
When you have the numbers in hand, you can make better-informed decisions about what you should change in your ebook. An improved content makes for a good SEO, and when you go back and edit what you’ve published, it pushes your rank higher.
- Sell Your Ebook On Different Platforms
When you notice, you’re getting a positive response for your ebook. Consider selling it on other websites. It allows you to talk more about the product and provide links to your website if consumers want to know more about you. Platforms such as Amazon and eBay are excellent sources for getting attention. If you continue making a profit, the SEO picks it up, and once again, you land a high rank.
- Use The Right Keywords
The content within your ebook should have all popular keywords. If you include your ebook as a part of your website, it will get indexed along with it. Your ebook’s URL should have the proper structure and at least one keyword. Along with your ebook’s meta description, it should hit all the correct keystrokes. So the next time people enter a search query about your website, they will match your ebook right away.
- Give Your Ebook Away For Free
Do you want to give your consumers an incentive to work with you? Sampling makes for excellent customer service, and what better way than letting them see what you have for them. When you hand out samples, you create an opportunity for yourself to interact with your customers. You can also create a subscribers list, add their emails and ask your consumers to leave behind a review.
Testimonials and reviews are also a great way to add to the popularity of your ebook. The more reviews you post, the more consumers would want to interact with your product. But it is essential to keep in mind that you should put a limitation to free samples. You don’t want people getting everything for free whenever they want.
Ebooks have become a great marketing tool. Once you manage to create a great ebook, you need to make sure it can help your SEO strategies. Build hype around your ebook, and talk about it as much as possible. Add the ebook to your homepage so that you consumers can spot it right away.
You should further set up analytics so you can learn how well your ebooks are doing. Other platforms for your ebook will help you use the right keywords within your ebook and describe it. Finally, give it away for free, and it will provide you with a head start in getting consumer attention with the correct reviews.