Instagram can be competitive. So competitive that it can make people fake things, a lifestyle that does not belong to them, yet they show it glamorously on the gram. While that is true for many Instagram celebrities and influencers, business pages on Instagram do not necessarily follow the same principles. A business page’s success is determined more based on its performance rather than its glamour.
What makes it perform so good and what can your business page learn from your rivals on Instagram? We are here to discuss just that today. So let us get started already.
Initially, it is the game of numbers
Numbers are everywhere. Numbers rule the world. And if you do not focus on the numbers associated with your career, you will fall behind. It is as simple as that.
Table of Contents
Followers
If your rival business page on Instagram has more followers than you do, it’s apparent that you are already falling behind. It is just like religion. On Instagram, the more followers you have, the better are the chances for you to survive and thrive.
That is why if you do not have a competitive number of followers, it is time for you to buy followers on Instagram. And even after buying followers, make sure you always maintain a competitive number of followers to have the edge over your competitor.
Engagement
The next numbers that matter the most are engagement. The number of likes, comments, shares, and saves your posts get.
A good engagement translates into better sales most of the time. Businesses also use the number of engagements to intimidate one another and get into each other’s heads. So either you want to intimidate your rival or simply make sure your performance on the gram is better than your rival’s, always keep an eye on the engagement of your rival’s post.
You could also buy real Instagram likes to keep up with your rival if you feel like falling behind. It’s never a bad idea.
Quality
Always make sure you deliver quality service on Instagram. If you see your rival building a good relationship with its consumers, you should double the efforts to achieve better results.
And it shouldn’t just be a quality service. The products that you’re offering should also be world-class. If you see a lot of good reviews on your rival’s posts/stories, it means you should step up your game. But if the reviews are bad and unwelcoming, then know that you are doing just fine and that you should keep doing what you are doing.
Aesthetics
The aesthetics of a business profile is way more important and deserves more attention than it’s receiving.
Suppose your rival is working on the aesthetics of his profile, the color combination, the theme, and proper post alignment. In that case, it means your rival knows that Instagram was initially designed to share visually appealing images with the world. It also means you should do no less.
Hire a photographer and a professional editor if need be. Create a theme for your business profile on Instagram and stick to it. Align posts the way they deserve to be aligned. Just make sure that the aesthetics of your profile is top-notch because consumers are going to judge your profile based on the looks since they do not know the quality of your products just yet.
Marketing strategies
If you see your rival growing exceptionally fast, it is probably because they hired a marketing strategist, and both of them are now working to take you down.
A proper marketing strategy can make a huge difference in the growth of a business page. Now we are not here to talk about how it works, but just a word of advice: it’s never a bad idea to hire a marketing strategist to help you get out of your comfort zone and make you a beast in your niche.
Conclusion
So this article comes to an end; now begins the fun part, where you take the theory into practice. It was a short article, yes, but we tried to incorporate all the main things. Other steps you could take to work up on your IG page’s presence are: adding relevant hashtags to each new post, for one.
Although such an act seems insignificant at first, you’ll be surprised by the fact that it has a direct effect on your page’s overall exposure and should not be overlooked. Finally, don’t underestimate influencers and social media icons’ possible contribution to your brand’s page success.
By now, we know that social platforms run the world; you’d better use the services of an IG ‘hero’, who has already established a solid fan base to promote your brand and finally join the big leagues in your niche.
