Companies with blogs get 97% more backlinks than companies that don’t. Learning how to build backlinks to your website will improve your search engine rankings.
What are backlinks? A backlink is when another website links to your website. The quality of a backlink determines whether or not it boosts your SEO rankings.
Link building requires a lot of effort. (Link building is the process of acquiring backlinks.) Educating yourself means you’re less likely to make a mistake that’ll cost you rankings.
Here are five experts tips for building backlinks:
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Guest Posts
Guests posts are content you write that gets published on another website. A guest post will include a link from the domain back to your website.
However, not all websites are equal in backlink value. The best websites for backlinks are well-known, credible, and have enough traffic to direct to your own site. They’re also relevant to the topic or niche you’re writing about.
Look for websites in your field that accept posts from guest writers, then send a pitch to the webmaster with your content idea. (We’ll touch more on that later.)
Link Building With Broken Links
Knowing how to build backlinks means reporting broken links to a webmaster. In that same email, suggest your content as a resource to replace that link. The webmaster may or may not charge a fee, but either way, it’s worth a shot.
Use a Google Chrome plugin called Check My Links to find broken links. It helps you find all of the 404 links on a given page, and each broken link that relates to your content is a link building opportunity.
Relevant Content with a Strong Pitch
Webmasters link to content that’s relevant to their website. Working with relevant link opportunities also helps search engine crawlers index and rank your site faster. It also pulls a bigger audience than irrelevant links do.
Always prepare a cast iron pitch to send webmasters in advance. Mention the benefits of linking to your website in your pitch, but keep it short and sweet. Good pitches pack a powerful punch with just a paragraph.
How to Build Backlinks to Your Website: HARO
HARO is an acronym that stands for Help a Reporter Out. It’s an email resource that connects writers and reporters with sources/people to interview and feature. It’s also a clever and free way to earn backlinks.
You’ll get three emails per day with HARO: One for the morning, afternoon, and night.
Hire Professional Help
Link building is tricky, and one mistake could reduce your rankings. If you’re worried about it, you should entrust professionals with your backlink strategy.
Learning the nuances of SEO could take years, which takes time away from your business. Professionals, however, are paid to know the difference between backlinks vs external links and all things SEO.
You’ll find the best link building services at XPM Agency. They’ll do all the research and outreach necessary to score great backlinks.
Build Backlinks Like an SEO Pro
About 75% of SEO is off-page. That’s why learning how to build backlinks to your website is so important.
Remember: Your content is your greatest asset. The more informative, unique, and helpful it is, the more linkable it is.
Hop on the SEO train—check out our SEO articles. It’ll improve your website’s search engine visibility.
