How do you create virtual events that are just as appealing to attendees as in-person events? The answer depends on your niche and what your virtual events are about.
To make your virtual events appealing, you’ll need to be creative, know your audience, and show your expertise in the field. The more you put in, the better it will be received by the people you’re targeting.
Learning how to host virtual events can be tricky at first, but it becomes second nature once you understand the process.
Some techniques will always help make them more appealing to attend and enjoy. Here are eight ways you can do it.
Table of Contents
Avoid Confusion
It’s tempting to try and combine too many things in one session. But all you’ll end up doing is confusing everyone in your audience. Instead of trying to teach everything about marketing in an hour-long webinar, for example, focus on one aspect of your business at a time.
This way, both you and your audience will get more out of your sessions. If people don’t know what they’re supposed to do, they will get confused. It means you may not get the desired results.
Keep It Short
If you are planning to host virtual events, you will want to make them impactful. People have a lot going on, and they don’t have time for something that feels like it will take all day.
If you’re delivering information through a virtual event, try limiting your session(s) so they fit within an hour. This way, even if people can only find an hour in their schedule to join you, they’ll still feel satisfied with what they learned.
Involve Everyone
In a virtual setting, it’s easy for some attendees to feel neglected. If you want everyone’s attention, have one key presenter talk about a topic while making time for individual interaction.
Encourage questions and allow ample time for answers so that your participants get a chance to voice their opinion. And don’t be afraid of awkward silences. They can provide unique opportunities for attendees who may not otherwise speak up in a room full of colleagues.
Use Modern Technology
Being able to use modern technology can help you host virtual events with a professional look and feel. Try adding some modern technology elements such as video conferencing software and Webinars. Use a good microphone to eliminate background noise and make yourself heard.
However, using modern technology is not everything for a slick presentation. Make sure your presentation is good in terms of content.
Set Good Expectations
When you set good expectations for your virtual events, people can feel a sense of anticipation and excitement about what is going to happen.
Plus, setting clear expectations helps prevent attendees from feeling disappointed if their expectations aren’t met. Even if it’s lacking in some areas, they’ll be more forgiving and understanding.
A robust and personal call to action at the end of your webinar can help you close on new leads. Wrap up by summarizing what you’ve talked about during your presentation, providing resources for attendees who need more information, and mentioning any upcoming events.
